Why did churn jump in August?
Read 1,284 Stripe events · 19 CRM records · 5 call notes
It didn’t. 14 of the 19 cancellations were failed card payments that Stripe re-created as new subscriptions. Without them, August churn was $2.4K (1.0% of MRR), in line with the last six months. Of the five real cancellations, three raised price on their last call.
Ryan ErwinYour analyst
I moved the 14 re-created subscriptions out of churn in the August package and sent Jon the one Stripe retry setting that stops this for good.
We like it, but the jump to the new tier is hard to justify this year.Customer, Ops lead · Renewal call · Aug 12